K-pop group FIFTY FIFTY is making a comeback as a five-piece group with new members, unveiling their silhouettes in a teaser video. The group’s agency, ATTRAKT, has faced challenges but is determined to showcase their best with the upcoming album. Fans are eagerly awaiting the group’s return and are excited to see the new dynamics and music of the five-member FIFTY FIFTY.
Unveiling New Members with a Game of Hide-and-Seek
On July 24, 2024, at midnight KST, FIFTY FIFTY released their first silhouette teaser video as a five-piece group through their official YouTube channel. Unlike the previously released back-of-the-head photos of the members, this teaser video featured silhouettes of Keena and the new members, amplifying fans’ anticipation.
The video begins with Keena’s playful voice, “Hide well, your hair is showing!” followed by the members engaging in a fun game of hide-and-seek. Their bright laughter and carefree demeanor set the tone for FIFTY FIFTY’s fresh start as a five-piece group.
A Glimpse of the Members’ Faces through Opaque Glass
The silhouette teaser video further piques fans’ curiosity by showcasing the members’ faces faintly visible through opaque glass, revealing snippets of their eyes and lips. This adds to the excitement surrounding the full reveal of the five-piece FIFTY FIFTY.
Agency’s Promise and Fervent Fan Reactions
A representative from their agency, ATTRAKT, expressed that all the members are working hard on their final album preparations to showcase even better performances and asked fans to look forward to the upcoming content.
This news was met with enthusiastic responses from the Korean community, particularly on the male community forum MLBPARK, where comments cheering on FIFTY FIFTY flooded in. Fans were thrilled to see Keena back after a long hiatus, and many expressed their anticipation of her role in the group, considering her previous rapping skills in the first generation. Others praised Keena’s blonde hairstyle and drew comparisons to the group NewJeans.
Additionally, there were positive comments about FIFTY FIFTY’s comeback timing, as it falls during a period of less competition due to the recent conflicts between HYBE’s subsidiaries and the resignation of CEO Park Ji-won.
However, there were also some negative comments directed towards the three members who left FIFTY FIFTY. Particularly among male fans, there was criticism and mockery due to their perceived betrayal of the agency. Many comments expressed sarcasm, suggesting that the three former members would regret their decision as they witness the success of FIFTY FIFTY, including Keena.
ATTRAKT’s Struggles and Fan Support
FIFTY FIFTY’s agency, ATTRAKT, faced significant challenges due to the phone call recording incident involving their CEO Jeon Hongjun, who had invested his entire fortune into the group. Aware of these circumstances, fans showed their support for both ATTRAKT and the second generation of FIFTY FIFTY.
A Promising New Beginning
FIFTY FIFTY, now a five-piece group with new members, has garnered immense anticipation from fans ahead of their upcoming comeback. The silhouette teaser video has further fueled curiosity about the members’ new looks and the upcoming music, and all eyes are on FIFTY FIFTY’s future endeavors.
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Anyone know what the other 3 members are up to? Did they debut in another group?